How to Make the Most of Your Conference Planning Experience

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For many, planning an event comes down to execution and proper planning. Having a smooth experience with everything from scheduling your event and booking your venue to hiring caterers and hosting guest speakers can be difficult to achieve. However, there are some strategies that, if taken advantage of, can really optimize your conference planning experience. …

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Why Your Organization Should Plan a Conference

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Is your organization considering planning a conference for the first time? Are you wondering whether a conference is even the right choice? If so, read on, and learn about a few of the reasons why planning a conference could be the right move for your brand, field, or cause. Choosing to plan a conference is …

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How to Balance Budget and Attendee Experience

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Planning a conference in today’s technology-saturated climate presents event planners with new and mounting challenges. Because would-be conference audiences have virtually instant access to brands and information online, their expectations continue to grow. This means that in-person conference experiences need to adapt to improve the attendee experience, elevating it above the experience a potential guest …

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Four Ways to Save on Event Costs

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Finding creative, effective ways to better leverage an event’s budget is one of the most challenging aspects of planning conferences and corporate events. We know it’s not always easy to squeeze everything you’d like out of your budget, so we want to share some ideas that can help you can look for small ways to …

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How to Leverage Social Media for Your Event

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 Social media is one of the easiest, most effective resources for marketing events. However, it is often underutilized by professionals for a range of reasons. Many of those planning small and medium events aren’t sure whether social media could work for their conference or meeting. They’re often surprised to learn how strategically leveraging social media …

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The Conference Data You Should Be Tracking

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Many conference planners find themselves wondering whether their most recent event truly performed in line with previous events, but they often lack the data that can answer that question. Data tracking has been in the news regularly over the last few years, and not always in the best way. This has caused many small and …

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8 Unique Ways to Market Your Event

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Marketing professional events can be tough, particularly if your brand or organization is new to orchestrating conferences. We’ve put together a list of eight great ideas that can help your brand stand out. Every idea won’t work for every event, but these are a great place to start thinking outside of the box and finding …

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Is an Event Website Right for Your Conference?

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If you’ve attended many large conferences, you’re probably familiar with the concept of the event website. They can range from simple, one-page sites with vital information to complex sites with lists of speakers, agendas, and ticket purchasing or reservation pages. These websites are most often associated with extremely large events, but they can be great …

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Leveraging Events to Tell Your Brand’s Story

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  The details of planning a conference or event cover a range of topics from catering to technology, but many planners fall short in one key area: branding. Regardless of your industry or sector, every organization should have a predetermined brand. From logo colors to website copy, even small businesses and non-profits benefit from a …

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